Speaking at the handover ceremony, Israel Tinkasimiire, the Hima Cement Sales Director said that this promotion was launched to reward their business partners in a way that would be more meaningful to them than cash or any other prizes. “We recognize that for every parent, the burden of school fees can be a heavy periodic cost that we cannot run away from. As a company we realized that offsetting that burden for our loyal, trusted and consistent business partners was the least we could do to show them out appreciation and commitment,” he said.
The promotion looks to engage dealers and retailers across the country for a period of one year and winners will be rewarded quarterly. To win, retailers will have to meet their stretch sales targets.
“While the program is intended to promote sales across the various markets, it is also an effort to appreciate the people that day-to-day interface with the end users of our products, driving our vision to be the preferred supplier of cement and concrete solutions.” Israel Tinkasiimire said and encouraged more dealers and retailers to join the promotion that will include even more exciting prizes in the coming months.